I’m not about to review every book I read, but this one is a really nice addition to the usability books I posted a couple of weeks ago.

Neuro Web Design is a very easy to read psychology book which deals with questions like: Why do people decide to buy a product online? and Why do they trust the information a website provides? The book describes how the human brain works and how information and design is stored in our brain. It teaches you how to get peoples attention on a website without them even knowing you’re doing it. This book is really interesting when you want to know how the unconscious brain works and how you can activate it. After you read this book you know how to design a website which will attract the attention of people because you triggered that unconscious part.

Quote from the website of the book on which I totally agree: “You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Neuro Web Design is scientific, yet you’ll find it accessible and easy to read”

I suggest you just read the book. You can finish it in half a day and you’ll be surprised by the content and how easy it is to implement these things.